Aberdeen Football Club’s affinity partnership programme By Official Appointment (BOA) has a new home which makes it easier than ever for fans to support the brands that support their club.
Launched in November 2018, BOA is designed to generate more business for local companies and offer AFC supporters the best products, offers and services available from trusted local suppliers.
AFC’s B2B Sales Manager, Adam Sinclair, is looking forward to seeing the impact that the new site will have. He said: “We have had a lot of positive feedback on BOA but we wanted to make it easier for fans to find the offers that are relevant to them. Whether it is searching for a takeaway, a gift for a loved one or getting started on that next home improvement project, we are adding the functionality to allow our fans to find these more easily.
“Fans can now pull up the offer on the site and show it in‐store which makes it easier to redeem offers too. By supporting BOA partners, fans are not only indirectly supporting the club, they are also supporting local businesses who have found themselves challenged by the pandemic this year. It’s a win‐win situation for everyone as we all help the North‐East back on the road to recovery.”
BOA’s new home is now fully searchable and has additional mobile functionality making it easier for Dons supporters to access offers on the move, in the palm of their hand.
The new site also gives the partners full control of their specific pages, allowing them to treat it as an extension of their own website and social media channels. They can share more offers, images and videos to showcase their offers to Dons supporters around the world.
Why should I join BOA?
With over 150,000 followers on social media, a database of over 100,000 and over 2 million visits to our website annually, not to mention around 350,000 attendances at Pittodrie each season, AFC’s impressive reach guarantees businesses high profile, targeted exposure.
With more than 200 categories available, participation in the BOA programme enables local businesses to increase awareness, prestige and status, while growing market share coupled with creating loyalty and affinity among supporters. During the current climate, supporting local has never been more important!
How to get involved
Local businesses have a range of categories to choose from, each of which offers a variety of benefits including branding, networking, use of the club logo and preferential rates for advertising. Partners pay an annual fee to secure a club licence entitling them to ‘By Official Appointment’ partnership status. Any business that doesn’t specifically have a consumer offering can join as ‘BOA Affiliates’ and also enjoy a range of benefits.
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